UK: This summer will see marketing agency BrandKiss partner Visit St.Pete / Clearwater with the long-standing, popular surf and music festival Boardmasters.
St.Pete / Clearwater boasts 35 miles of award winning white-sand beaches, showcasing an abundance of arts and cultural attractions. For obvious reasons, BrandKiss felt that this made them a natural fit for Boardmasters.
With more than 150,000 people attending Boardmasters over its five-day proceedings, Visit St.Pete / Clearwater has designed a unique two-story activation to support its 2018 tourism campaign. The tourist board will be giving away Visit St.Pete / Clearwater goodies there whilst inviting festivalgoers to visualise what it’s like to visit the popular Gulf Coast destination, as well as hosting a competition that rewards its winner with a holiday there. BrandKiss will attend the festival in support of the activation.
BrandKiss specialises in partnering tourist boards with brands, producing cost-effective nationwide campaigns. Over the past 12 months the business has diversified and expanded, offering clients new ways to promote their destinations to the UK market.