Insider Insights

Insider Insights

Promoting the Experience: How WiFi Can Boost Influencer Marketing at Festivals

Will Evans is a Director of Performance Networks, a UK based specialist WiFi and communications provider for businesses. He has more than 20 years' experience in communications and has worked at Performance Networks for seven...

A forced but necessary change in the Festival Industry

During a busy summer that saw GMC Events involved in the production of shows such as Shambala, Arcadia, Somerset House sessions, Shindig and Bristol Pride, director Ryan Wilmott took time to reflect on the...


Tackling Food Waste When Feeding Crew and Artists

Lou Fitzpatrick has extensive experience in festival and event management. With a passion for technology and problem solving, Lou is always looking for ways to streamline processes to make lives easier for event managers,...

How Can Big Festivals Better Serve Small Bands?

John Bownas is Editor-in-Chief at VirtualFestivals.com and has been a lead contributor to the site since it started in 1999. During that time he also helped establish the foundation of the UK Festival Awards....

North America May Have Found Its Own Ibiza

Julian Prince is a DJ / producer and hospitality industry professional from Montreal. He's one of the co-founders of SXM Festival, which will take place on the Caribbean island of Saint Martin from March...

A Better Way to Provide Festival Essentials

Jodie Boyd is the Founder of Pic ‘n’ Mix Festival Kit. Spurred by a passion for music combined with experience working within the industry, she launched Pic ‘n’ Mix Festival Kit earlier this year...

The Important Features of Festival Security

Mark Peck is the Managing Director at Stage Event Security, a specialist SIA-accredited security firm in Ipswich that delivers a range of services throughout the Suffolk region, including security for festivals, venues, and events.  Festivals...

Increasing Ticket Sales by Reducing Online Ad Spend

Steve Jenner, TagMix’s Director of Festivals, posits that the universal reliance on paid online advertising is a relic that's costing events more than it's saving. He points to a pioneering wave of marketers who...

The 12 Step Plan for GDPR Compliance

Steve Jenner leads business development in the UK and Ireland for PlayPass, one of the world’s top providers of RFID solutions for cashless payments, crew accreditation & management and access control at live events....

The Future of Event Tech

Shane Mansfield has worked in online marketing for the last 10 years, with seven of those being in events related industries. He has worked in both business-to-consumer and business-to-business environments with a focus on...