Insider Insights

Insider Insights

Taking Live Mobile Marketing and VR Performances to a New Level

George Kapellos is Head of Marketing & Partnerships at Mativision, a Shoreditch based company that provides brands and entertainment businesses with the ability to film and broadcast in full 360˚ vision and virtual reality....

How to Make Your Campsites more Hospitable

Reece Miller is the Director of We Are FSTVL, the UK Festival Award-winning dance festival which has just added camping for its fastest selling year to date. Here he discusses how to make your...


The European Festival Market Report 2017

Festival Insights and the Festival Awards are proud to release the European Festival Market Report 2017, an in-depth examination of consumer demographics, preferences and behaviour based on research undertaken during October 2016. The insights...

Five Things You Need To Know When Hiring Event Staff

Paul Campbell is the founder and director of the Purple Patch Group, a business that started life as an event agency in London over 10 years ago. If you’re operating as an event agency...

10 Ways AI will Revolutionise the Music Festival Industry

Festival Awards co-founder Steve Jenner has led festivals through several game-changing technological shifts over the years, from bringing the internet to Glastonbury in the late 1990s to seeding the integral online community of Download...

My Call to Action on Plastics for Festivals and Events

Melinda Watson is the founder of the RAW Foundation, a sustainability charity focused primarily on education. She is also a designer, teacher, speaker and consultant on sustainability, consumerism and waste. The plastic pollution crisis...

Event Marketing: Why Promotional Materials Matter

Justin Isles is the Director of The Events Structure, a specialist company in the provision of structures to support events, roadshows and pop-up retail. The sun has finally found its way to the UK and...

Sayonara, SGP: How Secret Garden Party Created the Modern Boutique Festival

David Hillier is a freelance writer and journalist, and can be found in The Guardian, Vice, The New European and Wonderland. He specialises in music, festivals and night culture, and was named 2016 festival...

Why RFID is the Smartest Choice for Payments at Festivals

Alex Trenchard is the Founder and Festival Director of Standon Calling, a 17,000 capacity festival in Hertfordshire. Standon Calling was the first UK festival to embrace RFID technology and has continued to do so...

AFO Conference ‘Back To Our Best’

Trade associations, defined as groups of individuals and companies with a common interest, really came to the fore over the past two years. While you get on with the things that directly...