SWEDEN: Way Out West festival has revealed that double Mercury Prize winner PJ Harvey will be performing at this year’s festival. The multi-talented UK artist joins an already impressive line-up of international talent including Sia, M83, Stormzy, Anna Von Hauswolff, Chvrches and Jamie xx.
A truly unique artist, PJ Harvey has released a multitude of albums since the 90’s that have seen her constantly challenge the norm with an ever-changing style. With her hugely anticipated 11th album coming out in the Spring, Way Out West fans are in for an unmissable live mix of old and the new material from a musical icon.
Ola Broqvist, the organiser of Way Out West, commented: “PJ Harvey is one of those rare artists, one that we have had at the top of our own wish list every single year since we started Way Out West. One of the best and most important artist in the world. Icon of f***ing icons. And the perfect 10-year anniversary gift to ourselves and everyone else.”
Way Out West will be returning to its home in Slottskogen Park from August 11 – 13 for one of Europe’s biggest celebrations of music. Stay Out West will be back, giving revellers a chance to sample groundbreaking artists in the city’s most striking cultural late night hotspots. The Way Out West Music Conference enters its third year, with key influencers on board to discuss the future of its industry and its current position. Along with the musical offering will be the festival’s inspiring Film Festival, which features the most innovative producers, directors and premiers from around the world.
Reducing its carbon footprint has been high on Way Out West’s list of priorities since going meat and fish free in 2012, the festival prides itself on its ability to integrate awareness of pollution and sustainability without detracting from the music or experience, thanks to this ethos it was the first festival in Sweden to become KRAV-certified. 2015 saw the festival team up with oat drink producer Oatly to launch a 72-hour campaign to reduce dairy consumption throughout the whole of Gothenburg with no milk whatsoever on site at Way Out West, to show people that little sacrifices can really help reduce our carbon footprint. Way Out West has won both national and international awards including Most Innovative Festival at the MTV O Music Awards, Gyllene Hjulet’s 2012 Rights Holder for the Way Out West brand as well as Resumé’s Monthly Outdoor Marketing Campaign.