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    ‘Festivals are not corporate hospitality. Book brave’: Zoe Adjey on being bold with festival line-ups

    May 9, 2026

    Despite high-profile cancellations and political pressures, the University of East London’s Zoe Adjey says why festivals still need to make a stand with their bookings.

    Insights

    ‘Pride can be a powerful driver’: Bauer Media’s Charlotte Adley on attracting new festival audiences

    April 29, 2026

    Charlotte Adley, FMCG Client Lead at Bauer Media Outdoor, on the changing nature of the modern festival-goer.

    Insights

    ‘People come and know they can hang up their responsibilities’: how Butlin’s is reimagining the British festival

    March 18, 2026

    Mike Godolphin, entertainment director at Butlin’s, tells us how Butlin’s is appealing to a new era of holiday camper.

    Insights

    ‘It’s a long-term approach’: Africa Rising Music Conference founder Sarah Jane Nicholson on cultivating a music industry on the continent

    March 11, 2026

    How can festivals thrive on the African continent?

    Insights

    ‘You have to box clever’: Mustard Media’s Sian Bennett on how festivals can thrive through data

    February 25, 2026

    The strategy director tells us what festivals should be doing to cultivate its crowd.

    Insights

    ‘If you’re good people to work with people will want to work with you’: Shambala Festival on the importance of festival community

    February 3, 2026

    Sarah Mason, Senior Production Manager at Shambala, shares why sticking to your guns means more than money.

    Insights

    ‘Fans don’t just want music. They want scenes, experiences, and identity’: Michael Adex on how festivals can help break new artists

    December 16, 2025

    The NQ founder and CEO tells us all about his new partnership with global dance titans Creamfields.

    Interviews

    ‘Community is key’: four insights from Future of Festivals CEO Robert Stolt

    November 25, 2025

    The Future of Festivals CEO shares his insights on a few key things the festival industry should be considering for next year and beyond.

    Insights

    Bottle service and banging toilets: the VIP-ification of music festivals

    November 18, 2025

    Festival-goers are changing. They don’t want mud, but mimosa-fuelled comfort. This is why, and how, festivals are reacting.

    Insights

    ‘We can book risks’: how Pitchfork London turns online influence into live experiences

    September 30, 2025

    Dan Monsell, Festival Director and Booker at Pitchfork London, talks us through the pros and cons of running a multi-venue festival in 2025.

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