Are brands always just an advert or can they be something more? Hope O’Sulivan, festival and events director at Verve The Live Agency, says yes, but when done right.
Author: Jack Needham
Jack Needham
Festival Insights | Head of Content
The Bulgarian festival will host the UK pop star for its second year after welcoming The Cure, Gorillaz and Moby in 2026.
Glastonbury has crossed the £400 ticket barrier and sets a bad precedent for the festival industry, thinks Jack Needham, Festival Insights Head of Content.
The Artistic Code aims to promote ‘shared principles that guide artistic programming across Superstruct’s global festival portfolio’ says the company.
Adam Page, festival director of Midhurst Jazz, Food & Blues Festival, is trying to transform his small town through a weekender. Should others do the same?
Eager festival-goers will have the chance to secure their ticket from 9am on Sunday 4 October.
The initiative, funded by the LIVE Trust, will aid festivals ‘most in need’ says the AIF.
The multi-venue festival celebrates its 48th year across Cork during the Irish 22-26 October bank holiday.
Rob spent eight years at Live Nation and ‘returns to the independent music sector’ through DHP.
How festivals can earn a profit in the modern day is an elusive question. But as an analyst in the festival market, Annick Maas is finding the answers.