Tomorrowland, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland have joined forces to present a LOVE capsule collection designed to reach football and festival fans around the world. The collection consists of some of adidas’ most iconic pieces, with a bold graphic print and playful LOVE sign-off as common themes. The graphic print is inspired and powered by Tomorrowland’s famous fireworks, an explosion of colour; and represents mutual values on diversity, equality, and inclusivity. LOVE, with the Tomorrowland logo as letter O, is a subtle prompt to remind all to celebrate life and each other more.
All parties agree that, whilst active in very different worlds, their similarities are remarkable. All eyes are on the players and DJs, events like the FIFA World Cup and Tomorrowland are the ultimate main stage in their field and both mesmerise excited audiences with world-class performances.
“With this capsule collection, we proudly bring the best of Belgium, the best of football and the best of music and entertainment together, to celebrate who they are and what they stand for.”, Nick Craggs, General Manager adidas Football.
Manu Leroy, Director Marketing & Communication RBFA: “With our Come Together campaign, we strive to make the world a better place; a world where everyone feels at home, no matter of whom they are or what they believe. adidas and Tomorrowland share that ambition and our values, and we are very proud to make this positive and fun statement of love together.”