The Ball Aluminum Cup® is set to hit the UK this autumn after a successful debut at three editions of the Super Bowl and Coldplay’s Music of the Spheres US Tour.
The infinitely recyclable aluminium Cup is designed for serving drinks in all chilled beverage categories at multiple venues including sports stadia, music arenas and festivals, bars and pubs, and cultural events.
Ball has partnered with Re:Water as the Cup’s exclusive distributor in the UK.
With aluminium already the world’s most recycled drinks packaging, the Ball Aluminum Cup® is an innovative and premium alternative to single-use containers and is made from 90% recycled metal. The Cups have also been Cradle to Cradle Certified™ to a Bronze level for renewable energy and carbon management performance.
The Ball Aluminum Cup® is sturdy and light-weight, and provides a cool-touch experience. Once collected, the Cups can be recycled through the same process as aluminium cans
The partnership with Re:Water represents the first large-scale distribution of aluminium cups in the UK.
Re:Water shares Ball’s passion for sustainability, previously distributing the world’s first 100% recycled aluminium Spring Water bottle, which was the bottled water of choice at the COP26 climate change conference, last year’s G7 summit, as well as large musical events such as ‘ABBA: Voyage’ in London.
Matt Crocker founded Re:Water in 2019 with 15 years’ experience in the bottled water industry. Matt started Re:Water with the aim to provide a more sustainable alternative to plastic packaging.
Re:Water’s aluminium bottle won Metal Pack of the Year at the UK Packaging awards in 2021.
Emily Fong Mitchell, Ball Aluminium Cup® President and General Manager, said: “The Ball Aluminum Cup® is set to become an exciting addition to sporting, musical and cultural events across the UK.
“They are 100 percent recyclable and are key to ensuring major events across the UK are as sustainable as they can be.
“Going into 2023 the Ball Aluminum Cup® is set to become a mainstay at some of UK’s most iconic venues. We are delighted to partner with Re:Water on this rapid expansion.”
Matt Crocker, Co-Founder of Re:Water, said: “We believe the UK is ready to move away from single-use plastic and think the next big opportunity is in infinitely recyclable aluminium – which is why we wanted to team up with Ball on their innovative Ball Aluminum Cup® as the exclusive UK distributor.”