Ticketing Industry Veteran Paul Kelly joins SeatlabNFT

SeatlabNFT's Paul Kelly

SeatlabNFT have announced that industry expert Paul Kelly is joining the team. The Australian brings a wealth of top-level commercial and marketing experience that will be invaluable to SeatlabNFT’s continued growth.

SeatlabNFT has developed a game-changing, NFT-powered event ticketing system that artists and event organisers can utilise to regain control of the secondary market. Furthermore, it prevents counterfeiting while bringing fans and artists closer together through exclusive rewards and collectables; they have also announced their £1,000,000 Event Creator Fund to help artists and event organisers with the cost of running live events. This vital new hire is another bold step that proves SeatlabNFT’s future ambitions.

Kelly was formerly Head of Commercial Partnerships at Ticketmaster and spent 11 years with the company. He experienced continual promotion up the ranks to senior commercial and marketing roles and was responsible for business development and management of $10M+ in advertising revenue and $100M+ in partner ticket revenue. He was instrumental in delivering Ticketmaster Australia and New Zealand’s 2022 strategic plans and is now relishing the fresh challenges at SeatlabNFT.

“I’ve seen many competitors come into the ticketing landscape over the last ten years, none as compelling as SeatlabNFT. SeatlabNFT is perfectly positioned at a game-changing confluence, a Web3 technology revolution, and a live event industry well overdue for disruption,” said Kelly. “Three key factors plague the live event industry: bots, scalping and fraud. SeatlabNFT’s technology shuts the door on all three. What gives me the most excitement is SeatlabNFT leveraging Web3 technology to form closer connections between fans, artists and event organisers. It is a groundbreaking innovation previously unseen in the live event space.”