Shaping the Future of Modern Music Cities Eurovision Legacy Conference Lands in Liverpool

On Friday 14 July, Modern Music Cities will ask what contemporary music cities look like presently and need to look like in the future, with a dynamic programme of insightful discussions, engaging panels, and thought-provoking presentations.

Industry experts, music creatives, cultural leaders, and policymakers will explore the significance of music cities, their cultural impact, the role of technology and industry organisations, diversity and inclusion efforts, and future prospects for the music industry within these cities.

A presentation by award-winning author and thought-leader Seth Godin will Reimagine Music Cities, exploring opportunities for them and their leaders, whilst Jamaican author, essayist and literary scholar Professor Emerita Carolyn Cooper will share the journey of Kingston as a leading music city.

Sound Diplomacy’s Shain Shapiro explores the definition of a music city and the steps involved in creating one, whilst expert panellists from around the world delve into the influence and impact on culture and industry.

A discussion on how tech is transforming music scenes and impacting creators features Spotify’s Bryan Johnson, visionary musician Gaika, Metaverse expert Des Agyekumhene, and DJ / thought-leader Elijah Cushnie. And Music Week’s Ben Homewood hosts a panel on the role of frontline industry organisations in fostering growth and sustainability in music cities, featuring Scott Lewis of EMI North and CEO of Soundcity Becky Ayres, amongst others.

Chair of the UK Music Diversity Task Force, Ammo Talwar MBE highlights the efforts in promoting diversity and inclusion in the music industry, and the Launch of the Liverpool City Region ReMap Report on Black Music, will be presented by Chair of the Liverpool City Region Black Music Action Group, Jennifer John.

Looking to the future, emerging music creator Ni Maxine hosts a roundtable discussion on the needs and aspirations of the next generation of music creators and professionals, whilst UNESCO City of Music Officer for Liverpool, Kevin McManus explores the impact of major events like Eurovision in elevating a music city’s brand while supporting the local music sector.

Award-winning author and thought leader Seth Godin said: “I’m thrilled to be beaming in to talk about the magic of connection and how music cities can create the conditions for the kind of creativity we need right now.”

Jamaican author, essayist and literary scholar Professor Emerita Carolyn Cooper, said, “I am pleased to be part of the Modern Music Cities Conference, a creative platform where I can share my vision of Jamaica as a cultural superpower. The diverse musical genres originating from the city of Kingston have had a global impact completely disproportionate to the physical size of the island. Wi likl bot wi talawa. (We’re small but we’re powerful.)”

UNESCO City of Music Officer for Liverpool, Kevin McManus, said: “Renowned thought leaders and practitioners in the field of music are convening in Liverpool to ignite discussions on the key elements that define a modern music city and explore its future prospects. With a focus on developing and safeguarding international music city brands, these vital discussions will delve into what constitutes a music city and how technology and globalisation might shape its trajectory moving forward.”

Director of Culture Liverpool, Claire McColgan, said: “I’m delighted we have this event, packed with some of the keenest minds in the music industry, so soon after Eurovision to dive into the finer details of its success and explore how a city can use music to shape its ambitions and fine-tune its identity and story as an exciting place to be.”

Eurovision Minister Stuart Andrew said: “Liverpool put on a blockbuster Eurovision Song Contest showcasing Ukrainian culture and British creativity, clearly demonstrating that the city can brilliantly host the biggest music events. This conference will help to build on the legacy of Liverpool’s success so that both the city’s and UK’s music sector can continue to thrive in the years to come.”