BELGIUM / USA: Following its successful live broadcast of Tomorrowland Brasil, Live Media Group – the self-professed industry leader in turnkey live event production, broadcast and streaming technology – will power the live web broadcast of Belgium’s Tomorrowland (July 24 – 26) and Atlanta’s TomorrowWorld (September 25 – 27) music festivals. Using the nowlive video platform and app, viewers around the world can experience performances of several artists on the web and their mobile devices.
The nowlive video platform is allegedly the only live stream player technology that puts the audience in complete control, allowing a customised viewer experience never before seen in music festival coverage. The exclusive GridView allows viewers to watch four channels of high-definition content on one screen and instantly switch any channel to full-screen view. Viewers can also watch in Picture-in-Picture mode, with full control over the size and position of the video screens. “We built a platform that allows viewers to watch what they want, how they want, by putting them in the director’s chair,” said Alex Cherny, Director of Product Development for nowlive.
GridView allows viewers to watch four channels of high-definition content on one screen and switch any preferred channel to full-screen view.
For social interaction, the nowlive video platform integrates a variety of social channels into its Social Stream, all within the viewing experience. The nowlive video platform is available in iPhone and Android apps to support interactive, mobile viewing.
“Tomorrowland’s reputation as one of the most successful and progressive music festival brands in the world makes this partnership exciting for us,” said Brad Sexton, President and CEO of Live Media Group. “We built the nowlive technology for clients exactly like Tomorrowland and TomorrowWorld, a brand that agrees users deserve a better and more controlled viewing experience, and that’s what we deliver with our platform.”
Live Media Group was involved in a number of live music festival broadcasts, including Tomorrowland Brasil, New Orleans Jazz Fest, Tortuga Music Festival, Hangout Music Festival, Wireless Festival and British Summertime Hyde Park. Live Media Group and nowlive will also power Summerfest 2015 in June, bringing viewers 11 days of live performances from ‘The World’s Largest Music Festival.’
Header photo credit: Live Media Group