Defining Our Place in the Events Industry

We asked Power of Events founder, Rick Stainton, how the organisation's work can turn confusion into definition. Here is a history lesson.  We all know that in the chaos of Covid the whole of the...

Increasing Ticket Sales by Reducing Online Ad Spend

Steve Jenner, TagMix’s Director of Festivals, posits that the universal reliance on paid online advertising is a relic that's costing events more than it's saving. He points to a pioneering wave of marketers who...


Safeguarding and Raising Awareness of Spiking at Festivals 

Dawn Dines has a mission: To stamp out spiking. We met at this year's Boardmasters Festival, where the message from the charity she heads up, the aptly-named Stamp Out Spiking, was clearly communicated with...

Amid This Cultural Crisis, it is Vital That Budget Expectations are Managed

Nick Morgan, CEO of The Fair gives his insights into the challenges facing the festival sector, and some potential solutions to help build strength and resilience into the industry. It’s no secret that our industry...

Festival merch shouldn’t cost the earth

Chris Houghton, CEO of The UK Festival Awards' Official Merch partner,  Teemill, explains how their sustainable model for branded apparel radically reduces waste and gives customers exactly what they want. Across the board, consumers are...

Looking at the bigger picture with event data

As festival season approaches, organisers, partners and sponsors are looking for new ways to measure the success of the festivalgoer experience and its effect on ROI. Caroline McGuckian, CEO of Meshh, discusses the importance...

Accreditation needs Sustainable Suppliers, Not Just Sustainable Products 

With event organisers on a mission to become more sustainable. We asked ID&C and Identilam about the moves they are making to help them reduce their environmental impact while reducing waste going to landfill.   Elle...

EXIT Tips Crew Gender Balance

As gender balance across festival line ups continues to grab headlines and attention, Serbia's Exit Festival has bucked the trend and is rightfullly proud to achieve 64% representation for women in their crew. We...

10 Ways AI will Revolutionise the Music Festival Industry

Festival Awards co-founder Steve Jenner has led festivals through several game-changing technological shifts over the years, from bringing the internet to Glastonbury in the late 1990s to seeding the integral online community of Download...

Drug Testing, Drug Checking and their effects on reducing the risk of drug harm

UK drug checking charity, The Loop, is dedicated to reducing drug harm. We asked their recently appointed CEO, Katy Porter, along with The Loop Colleagues to update us on the research and data that...