WORLDWIDE: Global Entertainment, the content creation arm of Global, has announced its acquisition of a significant strategic stake in Broadwick Live. Broadwick Live’s portfolio includes internationally renowned festivals such as Snowbombing, Festival No.6, Electric Elephant, and the experimental branded music event Bacardi Triangle.
The deal is Global Entertainment’s first UK acquisition. Broadwick Live will operate independently, working closely with Global Live, the newly-launched live music and festival arm of Global Entertainment.
“When Ashley Tabor and I decided to build a live entertainment company as part of Global Entertainment, we always planned to expand into the festival and event space as part of our strategy, which included one-off events like the Rolling Stones at the Indianapolis Motor Speedway and world tours for our proprietary content partners and third party superstar talent,” said Randy Phillips, CEO of Global Entertainment. “The inventiveness, creativity, and business savvy of Broadwick Live are the perfect complement to the growth of Global Live’s worldwide business model.”
Sam Bush, director of Global Live, said: “Broadwick Live is an impressive company with a management team who share our ambitions. Gareth and the team at Broadwick Live have created a collection of festivals and branded events that have won all the major awards and are unlike anything else in the festival space. We will continue to support these events as well as developing new events in the UK and around the world.”
Gareth Cooper, CEO, Broadwick Live, commented: “The opportunity to partner with Global Live is huge. With their vision, expertise and investment, we will be able to co-create incredible new events and experiences, and extend our existing portfolio at home in the UK and internationally.”
Header photo courtesy of Festival No. 6
