Three Unveiled as Snowbombing 2016’s official communications & technology partner

AUSTRIA: Broadwick Live, the creative team behind Snowbombing, has confirmed mobile network Three as its official technology and communications partner for this year’s festival.

This year marks the second time that Three – the only UK network that allows its customers to use their phones abroad at no extra cost in 18 destinations, including Austria – has hit the slopes for Snowbombing. Festival attendees on Three will have the freedom to use Facebook, Twitter and Instagram without bills. Three will also host a number of branded experiential areas across the festival as well as sponsoring Snowbombing’s legendary Forest Parties which fall on both the penultimate and final night of the festival, acting as a send-off for the legions of Snowbombers.

With further acts still to be revealed, The Forest Party will see indie electro pop outfit Bastille and electronic duo Bondax open proceedings on the Thursday while The Prodigy and Mistajam are set to bring the festival to a close on Friday.

Festival Director Gareth Cooper said: “After the successful collaboration in 2015 we’re delighted to continue the partnership for the second year running. Three is a great alignment for our brand and offering customers the chance to use their phones abroad at no extra cost not only maximises engagement with our audiences but enhances our customer experience.”

Pippa Whybourne, Lead Communications Manager at Three, said: “We’re incredibly excited to once again be working with Broadwick Live and integrate our network across the Snowbombing site. The festival is completely unique and always puts customer experience first, something we also take very seriously at Three. We hope our experiential areas are just as popular as last year and that festivalgoers enjoy the freedom of using their phone, just as they would at home, to document their very own festival experience.”

Snowbombing takes place from April 4 – 9 2016 in the beautiful alpine town of Mayrhofen in Austria and boasts some of the most awe-inspiring venues in the world, from mountaintop igloos to cosy alpine lodges and a plethora of bars, clubs and speakeasies. Further acts for 2016 include Andy C, Craig David’s TS5, Jamie Jones, Jungle, Netsky, Skepta, Fatboy Slim, Sven Väth, Groove Armada and more.