Former Uber and Red Bull marketing exec joins DICE

UK: DICE has appointed former Uber and Red Bull marketing exec, Sam Hancox, as Marketing Manager. Having spent seven years working in marketing at Red Bull and most recently as Brand Manager at Uber, Sam’s appointment will expand and deepen DICE’s offering as it prepares for UK and global expansion.

Originally founded in 2014 by former music exec Phil Hutcheon and product studio ustwo, DICE has transformed ticketing and gives fans access to a curated selection of gigs, club and festivals listing only the best events and breaking new acts.

As a result, DICE is fast becoming the go-to brand for artists and has worked with everyone from Disclosure to Adele to Annie Mac.

Phil Hutcheon said: “DICE’s brand is built on fairness, innovation and transparency. Ticketing should be easy. We’re only beginning to test new Discovery and storytelling features and they’re already proving a hit. Sam’s experience is perfect for DICE. We’re massively ambitious and he has joined to lead our marketing efforts as we build a global platform.”

In addition to discovery and ticketing, DICE is also working with a select number of brands including Beats, Budweiser, Red Bull and Vevo. DICE’s audience – 83% are under 30 – are highly engaged fans and has grown entirely from word of mouth.

Sam Hancox, Marketing Manager at DICE, said: “There’s no one doing what DICE do. It’s a brand new way to discover and experience music, and we’re just getting started. And I’m ready to help lead the revolution.”