UK: Star Events had to think outside of the box to construct the new Samsung Hypercube, which is currently touring festival sites and houses the UK’s first immersive virtual reality music video.
Inside the 50-capacity Hypercube, festivalgoers wearing Gear VR headsets are transported through pyros and laser lighting to join Scottish rockers Biffy Clyro performing new song Flammable in a suspended Perspex box.
Conceived by Samsung and developed by Iris Worldwide, the structure’s quality of finish, inside and out, had to provide an experience in step with Samsung’s premium position. Star Events was engaged to turn the vision into reality and deliver a festival brand activation like no other.
Built almost entirely out of standard Star Events’ parts, the cube is clad in a new black version of the company’s high-end VISTA panelling system, set off by grey surrounding walkways and handrails. Inside, a bespoke ‘active’ floor supports and identifies each user’s VR equipment while hiding the technology in a void underneath.
Sarah Howlett, Star Events’ Project Manager, said: “As the design of the cube grew we developed the idea of a walkway around it, enlarging the footprint to create a more stable structure. This really enhanced the look and significantly reduced the amount of kentledge required, making it a more efficient and tour friendly design.”
A spokesperson for Iris Worldwide said: “We would not have trusted any other production team to produce a structure of this scale. Star Events’ reputation within the festival industry is second to none and has filled our festival partners with confidence.
“By collaborating with Star we have been able to design an impressive festival experience that is not only aesthetically beautiful but structurally sound and completely safe. The attention to detail and skill shown by Star Events is a testament to its professionalism and approach.”