USA: Firefly Music Festival, the east coast’s largest music and camping festival, has announced an expansion of fan engagement and interaction. Through a variety of consumer-focused initiatives including fan surveys, votes, and contests, Firefly has claimed it will become the first-ever fan-curated music festival.
Since the festival’s inception in 2012, the organisation has embraced fan feedback regarding the acts they would most want to take stage at The Woodlands, which has directly impacted the line-up each year. Moving forward, Firefly organisers will be incorporating fan feedback into additional major decisions and changes for the festival. Examples of fan voting options include the line-up, merchandise designs and products, attractions, cocktails and food, camping and festival amenities, and more. Firefly organisers plan to incorporate their partners on select initiatives.
“We couldn’t be more excited to further evolve the roots on which Firefly was built: the fans,” said Christiane Pheil, Director of Creative Programming at Red Frog Events. “We’ve always emphasised the importance of producing a festival for our guests, and now we’ll be the first festival to truly give fans a voice and the ability to guide the future of Firefly.”