Airstar strengthens international reach with new Export Manager role

FRANCE: Airstar has announced the appointment of Clément Guittet as Export Manager in an effort to strengthen its international presence.

With 80% of its lighting turnover generated abroad, the company is focused on supporting and growing its global network. Xavier Ponson, Airstar’s sales director, commented: “Our brand is already represented in 40+ countries through 12 subsidiaries and over 70 independent distributors. This role has been created to help nurture our existing relationships and further boost our international presence.”

Based in Airstar’s Headquarters near the French city of Grenoble, Guittet will be responsible for the company’s efforts in Africa, the Middle East, Central Asia, Russia, India and Switzerland, with the aim of supporting the existing Airstar international network and developing the company’s presence in the event, construction, industry, security, architecture and cinema sectors.

Guittet graduated in International Business Law in 2002. With 12 years of experience in international business development for the industrial, telecommunications and first response industries, Guittet has a deep knowledge of international sales.

“Airstar’s international success is very impressive for a SME, and is part of its DNA,” said Guittet. “I am looking forward to bringing my business development knowledge and experience to the table at this pivotal time for the company as it enters new markets and sectors.”

While Guittet will manage and expand the existing Airstar business network, his role will also be to find new distributors and sales partners. Guittet added: “This newly created position is a dream job and the Airstar team has made me feel very welcome. The quality and performance of Airstar products is undisputed; no other company in the world is capable of delivering this type of user-friendly lighting solution, with a highly efficient, 360°, non-glaring light – so it’s an exciting proposition for me to work with.”

The breadth of applications in which Airstar products can be found means that Guittet’s work is incredibly varied. He commented: “The versatility of Airstar solutions is staggering. From lighting requirements for the most exclusive fashion show in Dubai, to working on a major Bollywood production in India and first response needs with a fire brigade chief in Switzerland – Airstar products are being deployed in all kinds of environments and scenarios.”

Ponson concluded: “We are very excited to welcome Clément on board; he is the perfect fit for the job. With him on board, we can better plan our growth with the aim to reinforce Airstar’s reputation in Sub-Saharan Africa and Maghreb and conquer the Indian, Russian and Central Asian markets.”