Eventbrite announces Instagram partnership

WORLDWIDE: Eventbrite users can now add a ‘Get Tickets’ button to the profile page of their Instagram business account, making it easier for potential buyers to not only learn more about the shows and events they’re offering, but to act on their interest by buying tickets via a simplified checkout process.

Eventbrite is Instagram’s first live events ticketing partner, and the ability to add a ‘Get Tickets’ button is now available to the 25 million entrepreneurs and brands that have Instagram business profiles globally. Eighty percent of Instagram business profiles exist outside of the US, and as such this tool is available in all of the markets Eventbrite operates in – including Australia, Brazil, Canada, Europe, and New Zealand.

The ‘Get Tickets’ button can drive potential buyers to either an Eventbrite profile page that lists all of an event creator’s events, or to a specific event listing URL for a particular show or event. Not only is the button much more actionable, it also drives to a streamlined checkout that automatically pulls in the buyer’s name and email from their Instagram profile. Furthermore, event creators can track ticket sales from Instagram on their Eventbrite Event Dashboard, so they can stay informed and make better business decisions on where they invest their time in social media marketing.

For more information on how to integrate, check out this step-by-step guide.