Mariana Sanchotene named as new Director of Amsterdam Dance Event

NETHERLANDS: As of October 1, Mariana Sanchotene will be the new Director of the Amsterdam Dance Event foundation. She succeeds Richard Zijlma, who together with Buma Cultuur director Frank Helmink, is still responsible for the upcoming edition of the Amsterdam Dance Event.

Sanchotene’s appointment coincides with the foundation’s transition into an independent entity. The Amsterdam Dance Event had been part of Buma Cultuur since its beginning in 1995. Willemijn Maas, former Director of AVRO and currently an independent consultant and supervisor, will become the Chairman of the independent foundation’s Supervisory Board. The remaining members of the Supervisory Board are currently being recruited.

“ADE has been very special to me for years,” said Sanchotene. “It’s the time of the year when the entire electronic music industry comes to Amsterdam to exchange ideas, conduct business, network, meet friends and, above all, enjoy music. I’ve always been proud to say that Amsterdam organises the best electronic music conference and the largest club festival. I’m looking forward to working with the ADE team and all other organisations involved in the success of this event.”

Sanchotene has more than 20 years of experience in the international live entertainment industry. She’s worked for companies such as ID&T, Stage Entertainment and Cirque du Soleil. Sanchotene contributed to the international growth of ID&T, among others in her role as VP Business Development. Originally from Brazil, she now lives in Amsterdam with her family.

The Amsterdam Dance Event is pleased with the appointment of both Maas and Sanchotene. “The step towards independence, Mariana’s start as Director and Willemijn’s start as Chairman, all contribute to the reinforcement and sustainability of ADE as the world’s most important event for electronic music. We are confident that with Mariana Sanchotene at the helm the Amsterdam Dance Event will remain as such,” said Buma Cultuur Director Frank Helmink on behalf of ADE.

The Amsterdam Dance Event takes place from October 17 – 21.

Amsterdam Dance Event