UK: Crowd Connected, the developer of mobile location software, is accelerating the growth of its international footprint through a range of new partnerships.
Crowd Connected’s cloud-based location tracking solution, Colocator, has been rapidly adopted by leading visitor businesses worldwide. Through a simple code plug-in, Colocator runs in the background of an event or venue’s official app, accurately tracking the location of visitors’ mobile phones. By processing and visualising this stream of location data, Colocator provides a complete toolset to understand and influence people’s movements in realtime.
Crowd Connected’s expanding network of partners promises to bring Colocator to new markets and territories.
In the USA, AVAI Mobile – which counts festivals, theme parks, venues, and resorts among its customers – is the latest addition to an extensive roster of app developer partners that have integrated Colocator into their app frameworks.
In Europe, Many Digital – a Danish provider of digital solutions focusing primarily on football clubs and federations – has selected Colocator as the location intelligence component of its mobile app platform. Belgian music festival app developer Appmiral has marked an extension of its existing successful relationship with Crowd Connected by rolling out Colocator to multiple new customers.
Following last month’s announcement that Grown Up Solutions is providing local support and facilitation for Crowd Connected in the Middle East region, Increditation has been signed-up to provide representation in Australia, where Colocator has been integrated already by the territory’s leading festival mobile app provider, Appmajik.
Mark Maydon, Crowd Connected’s Commercial Director, said: “Our partners play a vital part in our go-to-market strategy, helping cement Colocator as the de facto market-leading mobile location data solution for large scale events in live entertainment and sport.
“We’re delighted to welcome onboard such a great range of new partners. They will enable more events and venues to take advantage of Colocator’s unique pairing of live footfall analytics and customer engagement tools. That combination delivers realtime visitor experience management, to the benefit of organisers, sponsor partners and the visitors themselves.
“With our eye now firmly trained on the indoor events market, we’re looking forward to making further partnership announcements in the near future too.”