NETHERLANDS: Amsterdam Dance Event has appointed France as its main focus country for 2019.
In addition to multiple events across ADE’s extensive conference and festival programme, a major part of 2019’s proceedings will be the French get together at the ADE Guesthouse. On October 17, De Balie will be transformed into the place where key players of the French electronic scene gather to discuss and celebrate the renaissance of one of Europe’s major exporters of electronic music. De Balie – situated 200 meters from ADE’s main venue, the DeLaMar Theater – is hosting a day of workshops, panels, keynotes and presentations that feature France’s key players from labels, streaming, publishing, event planning, marketing and distribution.
ADE Director, Mariana Sanchotene, said: “France has been one of the most important and influential music territories for decades, and in more recent years a really innovative market when it comes to electronic music and its sub-genres, in both the popular genres and more underground sounds such as electro and hip-hop. On top of that the French technological scene has been a successful breeding ground for music and culture related start-ups. During ADE we aim to showcase the best of the new players as well as pay homage to the rich culture that France has to offer.”
Last year’s edition of ADE featured over 2,500 artists and 550 speakers in almost 200 venues. In 2019, the five-day event runs from October 16 – 20, hoping to attract visitors from over 100 countries. With an expansive conference programme, film, gear playgrounds, live music, and pop-ups spread throughout the city, ADE hopes to encompass every conceivable aspect of electronic music culture.