UK: ArcTanGent has partnered with Roland Europe Group and Boss to bring a shipping container demo studio to the festival this summer.
The 20ft shipping container – outfitted with a viewing platform roof, stretch tent and seating – will host Breakfast Sessions with Toska, CLT DRP, a-tota-so, Aiming for Enrike, Midas Fall, and Wild Cat Strike between 9am and 11am on Friday and Saturday morning. The bands will demo their use of Boss pedals, explaining to the audience their set up and how they achieve the sounds that they do. During the day, festivalgoers will have the opportunity to try out a range of Boss pedals and other equipment from Roland.
Goc O’Callaghan, Festival Director of ArcTanGent, said: “It’s great to be working with Boss again this year. ArcTanGent and Boss are a perfect partnership. The demographic of festivalgoers who attend ArcTanGent are very into their music and they know so much about it, including the more technical side of the equipment, so having bands demonstrate how they use their Boss pedals to our audience will definitely appeal to the ‘geeky’ side of many. It’s not uncommon to see our festivalgoers taking photos of pedal boards rather than the musicians.”
“It’s been a long process to get the shipping container in place, but it’s been worth the effort. Announcing the Boss demo studio only a couple of days after our exclusive show at Metropolis Studios demonstrates the level of commitment both the festival and Boss have to providing great experiences for their customers.”
Matt Knight, European Boss Product Sales Manager, said: “Boss is very pleased to be teaming up with ArcTanGent. ArcTanGent showcases some of the most important bands and musicians in modern music who are always looking to push boundaries and innovate, which ties in perfectly with Boss and our rich history in music.
“Many of the musicians and attendees will know Boss from over 40 years of history in world of effects and we are so happy to have a special space onsite to showcase all the creative and amazing gear for all the musicians attending the festival.
“We are excited to welcome to you to our very own onsite Boss pop-up and showcase not only some cool gear but some amazing bands as well.”