UK: Festyvent, the live events-focused data analytics firm, has integrated several new and enhanced features into its app. The first of the bunch is called ‘SAFE@FESTIVAL’, allowing members of an audience to alert friends to their exact location if they fall ill or feel vulnerable. The friends contacted will be able to track the sender of the message live for 60 minutes on Google Maps using either GPS coordinates or the ///what3words identifier.
David Jacobs, founder and CEO of parent company Clarifi Media, commented: “We have become increasingly concerned that festivalgoers can sometimes get into difficulties and need to alert and communicate their exact location to friends or the festival emergency services as fast and simply as possible. We are convinced that this new feature will help people to feel SAFE@FESTIVAL and enjoy what they came for – the music, the experience and the festival vibe.”
Festyvent’s new ‘SmartMap’ gives fans an accurate geographical location, better orientation and sense of direction on the festival ground. This is achieved by overlaying a custom drawn map on an actual map and creating a distinct festival-country space. The map offers customisable pins which can also be associated with a brand or location and open the relevant screen in the app when pressed.
In addition, Share your Schedule allows people to share their schedules with friends so that they can see the performances or activities that they are attending. Moreover, it allows the festival to create a curated journey through the festival or to invite artists to create their personal tour of the festival.
Festyvent’s Operations Director, Olivier Zucker, said: “We place the audience’s engagement with the festival at the core of our thinking and are continuously looking how we can improve audience experience and engagement. This is great for the audience and benefits the festival by providing multiple data points on their preferences and interests.
“A lot of thought has gone into how festival organisers are planning their festivals with the need to adapt and combine events. The result is Festyvent’s Permanent MultiApp Architecture, which offers the possibility to cross-sell events through an App structure which can be updated dynamically without the need to release a new app for each festival season.”
To access the app, once festivalgoers have purchased their tickets for the relevant Festival they are attending information is then provided from the Festival Organizer/Promoter informing them with details on how to download the Festival app from Apple store app or Google play.