Event Genius by Festicket sign multi-year deal with Afro Nation

Photo credit: Samuel Martins // Mai Magazine

PORTUGAL: Festicket has signed a multi-year primary ticketing deal with Afro Nation, beginning in 2020. The festival, nominated for Best New Festival at the European Festival Awards, is one of a number to sign a deal taking advantage of the new Event Genius by Festicket product set, after Festicket acquired the company and its consumer-facing ticketing platform – Ticket Arena – in August 2019.

Following rave reviews for its inaugural 2019 sell-out, the 2020 edition of the festival will return to the beaches of Portimao in the Algarve in July to celebrate a weekend of afro beats, hip hop, RnB, dancehall and bashment. Fans will benefit from discovery and ticket booking via the Festicket, Ticket Arena and Afro Nation websites, with extensive travel package options, access control and cashless payments onsite all being delivered by one provider.

Festival-going fans will also be able to make use of two new innovative features when booking tickets: a payment plan that allows them to spread the cost of their festival ticket over several months leading up to the event; and Festicket’s Pay with Friends feature, whereby one person in a group can make an order for everyone without having to pay for everything. Once the booking is made, a message is sent to all members of the booking group with details to make their portion of the payment.

Festicket CCO, Yonas Blay, said: “We’re delighted to be a part of the Afro Nation journey. After a phenomenal first year we really believe the Event Genius by Festicket offering can help take this festival to the next level, and we’re excited to see the full product set in action.”

Afro Nation Portugal Director, Jason Jennings, said: “This deal signifies our trust in the Event Genius by Festicket team and platform. It’s great to be able to partner with one supplier for ticketing, travel, accommodation, cashless payments, access control and more. We believe this is the best way to improve the festival experience for our fans; the Event Genius by Festicket platform covers everything.”


Afro Nation