Event Genius gains foothold in Australia

Event Genius has begun to make inroads into the Australian festival market with some of the country’s most revered and established music festivals putting pen to paper making the Festicket owned end-to-end ticketing, cashless and event management platform, their primary ticketing partner.

Combining social responsibility, sustainability and wellness with a broad and unique lineup of electronic music, Lost Paradise (Glenworth Valley, Sydney) has found itself at the forefront of the Australian festival scene for the past six years and 2021 will see the event kick start a multi-year deal with Event Genius.

Two more of Australia’s most loved music festival brands, Wildlands (Brisbane) and For The Love (Melbourne, Perth and the Gold Coast) complete the string of events that join the Event Genius roster for 2021.

The festival deals see the UK outfit partnering with some of the county’s most respected promoters and event organisers including Untitled Group and will see Event Genius technology make the trip down under for the first time to deliver events all across the country including in Melbourne, Perth, Sydney, Brisbane and the Gold Coast.

All three festivals will benefit from an end-to-end service encompassing the platform’s egTicketing, egMarketing and egAccess products; selling tickets via the Festicket, Ticket Arena and official event websites, connecting event brands with new audiences through bespoke marketing campaigns and delivering a COVID-secure onsite access control experience.

Sam Owens, Head of APAC, Festicket and Event Genius: “It’s always exciting to move into new territories and we can’t wait to build our team in Australia to help deliver a string of great events in 2021 and beyond. It’s been well documented how tough 2020 has been for the festival industry so when promoters of this stature entrust us with helping them get back to running the events their fans love so much it makes it all the sweeter.”

Christian Serrao, Director, Untitled Group: “We’ve worked with Festicket as an allocation ticketing partner in the past and have always been impressed with their ability to help us reach new fans so as soon as they partnered with Event Genius to offer an all-round primary ticketing solution complete with payment plans, Pay With Friends, travel, access control and other onsite event delivery tech, we knew we wanted to join.”