Showman’s Show creates ‘Hub’ to play host to Festival Vision: 2025

Vision 2025 at Showman's Show 2021

Further underlining organiser of the Showman’s Show, Lance Show & Publications Limited, commitment to promoting sustainable best practice, this year’s exhibition, held at Newbury Showground from 18th-19th October, will see the introduction of a ‘Hub’ to the show floor. The new space will play host to the second meeting of Vision:2025 Festivals, an initiative launched by industry steering group Powerful Thinking, which brings festivals together with the aim of working towards a more sustainable industry. Taking place on the afternoon of 18th October the meeting entitled: Sustainability Skills & Knowledge Update will see 60 of the UK’s festivals, who have pledged to work together to improve environmental performance, share ideas and experiences and find out about the latest innovations in the industry.

On the agenda for the meeting is a keynote session from Ben Robinson, director of From the Fields, who will share his experience of engaging the Bluedot Festival audience with their sustainability goals. A session on industry updates and innovations such as the launch of NCASS’s new trader carbon calculator and re-launch of food waste project 8th Plate, developments in solar lighting, Julie’s Bicycle on their Creative Green Certification and the latest research on using biofuels at events, and how festivals are turning travel emissions into renewable energy with charity Energy Revolution will also be discussed.

In addition, delegates will be able to participate in roundtable discussions with industry experts on key topics for reducing environmental impacts. Amongst the 60 festivals expected to attend are  Hay Festival, Green Belt, Brainchild, Bristol Harbour Festival, Bristol International Balloon Fiesta, Bestival, Camp Bestival, Always the Sun, Wheels & Fins, The Green Gathering, Towersey Festival, Shambala, T in the Park, Download, Wireless, EDC, V Festival, Creamfields, Electric Picnic, Swingamajig, Starry Skies, Just So Festival, Leeds, Reading, Lambeth Country Show, Bluedot, Kendall Calling, Off the Record, Electric Fields and Live from Jodrell Bank.

Commenting on hosting the Festival Vision: 2025 meeting, event director, Johnny Lance said: “We’re thrilled to welcome Vision: 2025 Festivals to the Show. Improving sustainability across the outdoor event and festival industry is a key concern for many of our exhibitors and visitors and doing our bit to promote it wherever we can, is important to us. This is just one of a number of sustainability initiatives and partnerships that we have in place for 2022.”