Untold’s World Record Breaking Dubai Launch

Big announcements need big screens.

UNTOLD, Romania’s biggest electronic music festival, has announced that Untold will become Dubai’s First Mega-Festival, unveiling its debut at Expo City Dubai in February 2024.

With unwavering support from Dubai’s Department of Economy and Tourism and in partnership with Expo City Dubai, UNTOLD Dubai promises to revolutionise entertainment and establish itself as the new icon of the city. The festival, the first of its kind in the region, will transform Dubai’s Expo City into a fully immersive and groundbreaking experience that ignites the senses.

To announce the launch, UNTOLD joined forces with world-renowned DJ Armin Van Buuren and the majestic Burj Khalifa, breaking two world records in the process: the highest performance at the top of the tallest building on the planet and used the entire building as a LED backdrop for the impressive show. Armin Van Buuren developed a special relationship with UNTOLD Europe, being known worldwide for the record extended sets he played at UNTOLD (over 8 hours non-stop playing at UNTOLD 2019).

The filmed world-record special will be available this summer to give a glimpse of what’s coming.

UNTOLD Festival, renowned for its seven iconic editions in Europe, has firmly established itself as a leading brand in the entertainment industry. With over 200 international artists annually and a staggering 375,000+ festivalgoers per edition, UNTOLD Festival in Transylvania, Romania, has captivated audiences with its unparalleled blend of family-friendly day experiences and massive unforgettable nocturnal revelries. as created a spellbinding alchemy, ensuring unforgettable experiences that resonate deeply.

The world-famous Expo City Dubai will serve as the cultural backdrop and home for UNTOLD Dubai, offering festivalgoers an immersive experience that reflects the heart and soul of the city. When combining Dubai – home of the world’s greatest hub and tourist destination – and Expo City Dubai – the legacy city of the spectacular World Expo that welcomed more than 24 million visitors from around the world – with UNTOLD Festival, it can only result in the one thing: the most epic festival experience!

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), commented, “Hosting events like UNTOLD at Expo City Dubai is the perfect way to demonstrate the city’s capability to host mega-events, further reinforcing its position as an international events hub in line with the ambition of our visionary leadership to make Dubai the best city in the world to visit, live and work in.

Entertainment brings people together, and we are excited to extend this opportunity to over 200 nationalities that call Dubai home. We are delighted to partner with this amazing music festival, and we envisage that it will be a wonderful amalgamation of sensational live entertainment and a diverse mix of cultures, leading to a truly unforgettable experience.”

Sholto Douglas-Home, Chief Sales, Marketing & Communications Officer at Expo City Dubai, said, “Expo City Dubai is the home of unmissable sights, sounds and rhythms from across the globe, and we’re delighted to host UNTOLD in what will undoubtedly be a thrilling musical and visual spectacular and a true celebration of culture and diversity.”

As a melting pot of cultures, Dubai was the natural progression for UNTOLD, a festival that continues to evolve and captivate its devoted followers. Over the past seven years, UNTOLD has always succeeded in delivering an electrifying experience, with fans returning each year with the same unparalleled energy they had since its debut. With the next chapter of the UNTOLD story just around the corner, fans should prepare for a weekend of pure musical magic, where dreams come alive and dancefloor revelry that knows no bounds.

“There’s an unbelievably strong connection between myself, UNTOLD festival and its fans,” says Armin van Buuren. “I don’t think I’ve ever felt as alive as I do on stage at UNTOLD, and that makes this upcoming show at UNTOLD Dubai incredibly exciting. I’m thrilled to be playing atop the Burj Khalifa and look forward to breaking two world records by doing what I love the most: playing music to all the fans that are so precious to me.”

Bogdan Buta, Founder & CEO of UNTOLD, expressed his admiration, saying, “We are impressed by Dubai’s visionary leadership and ambition. We believe we share these qualities, making it the perfect place to further showcase UNTOLD’s greatness to the world. And having the best location, Expo City Dubai as our home, you can only imagine what follows. The rest is Untold. You have to live it yourself”