Gloworm Festival Partners With Smoby For Third Year

Gloworm Festival have announced the return of Smoby, for the third consecutive year. Smoby is set to make that festival experience even better by bringing back their exciting and interactive Smoby play zone to delight all families and their little people.

Gloworm takes place 16-18 August 2024 at its new location, Holme Pierrepont Country Park, Nottinghamshire.

The Smoby brand is well recognised for its colourful, outdoor and role play toys that inspire children’s imaginations. Known for its commitment to quality, safety, and design, Smoby offers a diverse range of products that cater to various age groups that not only entertain but also contribute to the developmental journey of children worldwide.

Richard Walpole, Festival Director at Gloworm Events, said: “We are incredibly excited to be partnering with Smoby for the 3rd year running. Over the last few years, the Smoby Play Zone has grown into an incredibly immersive and popular space which aligns with our ethos of celebrating outdoor, safe play.

“This summer, we strongly encourage our festival goers to pop along to the Smoby Play Zone to enjoy the brilliantly fun playhouses on offer, zoom down some of the awesome slides and have a splash about with the fabulous AquaPlay sets.”

Sophie Bryan, Brand Manager, Smoby UK, said: “We are thrilled to be attending Gloworm once again this year. This is, without doubt, a highlight of the year for us, and an opportunity to see families in their masses enjoying the brand exactly as it should be with the free, unprescribed play that kids just thrive in. We are also really looking forward to seeing the new venue at Holme Pierrepont and hope to engage even more families who may not have had the opportunity to see the Smoby Play Zone before.”

Gloworm Festival is an event for families with children aged 0-14. Taking place at their new home, Holme Pierrepont Country Park, Nottingham, Gloworm Festival invites grown-ups and their little people to play and lose themselves in their imaginations while enjoying a whole weekend of family fun and entertainment, in a warm and creative environment.

This year’s line-up includes performances from N-Trance, Andy Day, Noasis, Maddie Moate and many more. Not only will there be live shows across two stages, but families will also be able to meet and greet some of their favourite characters, like Bodger and Badger, Mr Blobby, Elmer and Bing and Flop.