Earlier this year, ADE headed to Lagos to meet with the cultural platform HOMECOMING Festival to closely experience and exchange perspectives with creative talent and communities in the local music scene. As one of the birth grounds of dance music, Nigeria’s music scene continues to have a huge impact on the development of club culture. This time around, the organisation is headed over to Amsterdam to tell you all about the rich nightlife, culture, art, and dance music scene in Nigeria and Africa.
COMING HOME at ADE
Talking facts: the insights you need to know about Africa – ADE Wednesday
Africa’s music industry is experiencing an unprecedented rise, with local-first streaming platforms, diverse regional genres, and community-led movements shaping the landscape. Unpack the key trends, data insights, and opportunities driving this growth with the versatile speakers at the event, providing a fresh perspective on Africa’s role in the global music ecosystem.
From Detroit to Durban: The Learnings of 30 Years of Dance Music – ADE Thursday
Industry experts and pioneers from Detroit and South Africa come together in this panel discussion to explore the evolution of two influential music genres: techno and amapiano.
As these genres gain global recognition, discussing strategies for amplifying their reach while preserving their cultural heritage and ensuring that the creators retain ownership and traceable roots becomes crucial.
How to independently release a million dollar record & Steps to creating an Africa community with a global edge – ADE Friday
Exploring the independent music industry in Africa and beyond, this discussion highlights key strategies for artists and their teams to achieve both commercial success and cultural influence on a global scale. The conversation will touch on marketing strategies tailored to the African music landscape, team-building across the continent and internationally, and how radio, club promo, and grassroots movements can create million-dollar success stories.
Don’t Call it Afrobeats: How to Empower the Continent Through Music– ADE Saturday.
Get a front-row seat and learn how media professionals explore the evolving landscape of African genres, the challenges of covering these genres in global media, and the role of journalism in promoting African music internationally. They touch on how journalists discover and research new African music, the barriers to getting the art recognised, and the critical impact of media on its global growth.
Working with African Artists: A Guide to Success – ADE Saturday
As the demand for African music grows globally, understanding the nuances of working with African artists, including logistical, cultural, and communication considerations, is essential. This panel offers a comprehensive guide for agents, bookers, promoters, and managers on collaborating successfully with African artists. With a focus on the practicalities of booking, promoting, and managing African talent internationally, as well as providing tips on fostering positive working relationships.
