LG and Fr0ntierX Partner to Deliver Global NFT Experiences

Adding to the growing number of examples of Web 3 integration in customer experience, LG Electronics Business Solutions (LG) has announced a global partnership with Portuguese-based Non-Fungible Token (NFT) platform Fr0ntier X to deliver world-leading interactive NFT integrations and experiences on LG webOS Smart Signage.

This partnership is built around Fr0ntierX’s suite of software solutions and its unique application that allows for secure authentication of NFT’s on-screen. This enables a new class of possibilities for brands, events, festivals and users to explore while maximizing NFT utility. NFT demand and market growth continues to rise at an astonishing rate and the requirement for a solution in today’s fragmented viewing and purchasing landscape has never been more significant. By leveraging the power of LG webOS and the Fr0ntierX application, customers can seamlessly browse, purchase, display and interact with NFTs, providing an unrivaled experience.

“Fr0ntierX offers a unique solution to address all aspects of our vertical markets – ground-breaking software, 100% carbon neutral NFTs with webOS integration and a suite of white-labeled applications and possibilities,” says Richard Topping, Enterprise Sales Head at LG Electronics Business Solutions Europe. “This allows LG to become the global leader in NFT innovation and integration.”

Through this partnership with LG, Fr0ntierX software will enable real time NFT authentication on-screen in retail environments, events and other modern infrastructure. This world-leading NFT integration partnership will inspire, lead and support growth in the residential sector. “Display solutions are the perfect medium for brands in Web3 to galvanize mass adoption and realize incredible NFT opportunities,” says Zak Manhire, Co-Founder of Fr0ntierX. “We are excited by what this partnership brings. The world’s first-ever Proof of Attendance Protocol (PoAP) will be enabled on the LG One:Quick Flex, an all-in-one collaborative display, embedding a photo or short video with filters of the attendee as a memory stamp sent straight to a digital wallet. Our global partnership with LG is just the beginning in world-leading NFT integrations.”

Available in markets worldwide starting October 2022
, Fr0ntierX software is integrated with LG LED and other LG digital signage solutions running on webOS.