Barclaycard has announced that it will become the Headline Partner of two UK festival staples in 2023 as part of its partnership renewal with Live Nation UK – Barclaycard presents the Isle of Wight Festival and Barclaycard presents Latitude. The five-year extension also includes partnerships with festivals across all regions of the UK, from The Great Escape Festival, Download and Lytham Festival to Camp Bestival, Reading & Leeds and more.
The partnership sees the return of the Amp Stage, which will host a programme of secret sets at key festival sites. Fans will be given digital clues to guess the line-up in anticipation of the big reveal on the day. In addition, Barclaycard customers will have access to event pre-sales, on-site perks, and exclusive bars.
Returning as an official Partner for Download, Camp Bestival Dorset and Camp Bestival Shropshire, Barclaycard adds The Great Escape, The Great Escape First Fifty, Scarborough Open Air Theatre, The Piece Hall and Lytham Festival to its list of official partnerships, while also returning as Access Partner for Reading & Leeds and Wireless Festival, making 2023 Barclaycard’s biggest year of entertainment to date.
Barclaycard has also announced the launch of two new bursary programmes as a part of its ongoing commitment to supporting people’s career development, whether they’re entrepreneurs, small business owners, or musicians. As live music and food go hand in hand for festival fans, the new programmes will focus on supporting emerging artists and up-and-coming chefs and caterers. The programme funds will be awarded annually to five artists and five emerging food businesses to help them adapt and prepare for their future as they transition into the next phase of their careers. Each recipient will receive funding, business advice and mentorship from the industry’s most experienced professionals. The artist programme will kick off at The Great Escape in May and the food programme will have its first presence at the Isle of Wight festival in June.