Wretch 32 has delivered a masterclass on ‘Unlocking Creativity’ as part of Easol’s new
series, Creators In Session. Easol, the all-in-one platform for experience creators, launched
the series in September 2023 to support and inspire their global community as they grow
their businesses. Season One is tailored specifically for festival creators.
Wretch’s masterclass is a deep dive into what it takes to harness your creativity, unpacking
where he gets his inspiration and breaking down his creative process. From overcoming
creative blocks to adapting his sound for different segments of his audience, the artist offers
a candid insight into the mind of a successful songwriter, creative and entrepreneur. Wretch’s
position at Def Jam, sitting as an “A&R with a sprinkle of marketing”, makes him uniquely
placed to speak on the balancing act between the creative requirements of designing a
world-class festival experience and reaching commercial goals that many festival organisers
are constantly having to navigate.
Starting out as part of group The Movement alongside Grime royalty like Ghetts and
Scorcher, Wretch’s lyricism and originality has helped him achieve legendary status globally
among rap fans over the years. He topped the UK charts with the platinum-selling anthem
‘Don’t Go’ in 2011, before etching his name into music-lore once again with a timeless
freestyle verse for Charlie Sloth’s seminal Fire In The Booth series, that’s racked up over
18-million views on YouTube. In recent years he’s turned his hand to producing, creative
direction through his role at Def Jam UK, and even being an author, with his book
‘Rapthology’ fascinatingly lifting the lid on some of his most memorable lyrics as well as his
creative philosophy.
“As an artist, you’re a storyteller, a narrator. It’s about what you want to make people feel?
How do you want them to feel when they see this campaign? How do you want them to feel
when they listen to your album?
Watch and listen to Creators In Session here
The latest episode on Unlocking Creativity is the third in season 1 of Easol’s new Creators In
Session series. It follows an inspiring opening masterclass on Standing Out From The
Crowd with Afro Nation Co-Founder Obi Asika, and a recent session on How To Scale A
Global Events Business from Josh Robinson, Co-Owner of drum and bass institution
Hospitality.
The series was designed by Easol to give pro experience creators the chance to learn from
and be inspired by experts across a range of fields. Running an experience business is the
best job in the world, but it’s also one of the hardest – with creative,financial, logistical and
emotional pressures to tackle at every turn. As experienced festival creators themselves,
with winter sports and music festival Rise, Easol’s Co-Founder’s Ben and Lisa Simpson
have experienced these challenges first-hand. Future episodes will explore sustainable
solutions for festivals, and growing revenue, marketing to Gen Z and much more beyond.
