London’s leading independent festival for R&B, Soul & Alt Rap is back in South London’s iconic Crystal Palace Bowl. Living up to its title as the “capital’s best boutique day festival”, Cloud X Festival has announced a stellar lineup for its hotly anticipated day of multi-genre talent on 2nd August.
Split across two stages, the homegrown festival from the Cloud X label offers live music & DJs including renowned Grime MC Ghetts; rising singer-songwriter Sam Tompkins; London soul artist Jaz Karis; UK rap king Skrapz; singer & Fred Again collaborator Berwyn; London DJ royalty Izzy Bossy; and Funky House pioneers Crazy Cousinz.
Self-styled as “for South London, By South London”, Cloud X Festival was started by two best friends David Dabieh and Ben Cross, who ran illegal raves in Brixton as teenagers. The festival carries on this same joyful, anarchic & youthful spirit, with its commitment to independence and progressive, gender-split lineups.
Custom stage designs and merch will be provided by official fashion partner AGR Knit, who has worked with Asake, Maya Jama, Lewis Hamilton and more; charity partners include Raw Material and Warchild; and photography comes from independent female-led agency Pay Your Shooter.
Founded by executive producer David Dabieh and creative director Ben Cross, Cloud Xis an internationally minded London-based record label. Their mission is to showcase cultural pioneers and underrepresented voices. Cloud X has independently amassed over 500 million streams from their recording studios in Brixton, with releases from Santino Le Saint, Kwaku Asante, 070 Shake, Lancey Foux, Beheard, Kasien, and A2 ++.
2024 marks four years of Cloud X Festival, and to build even more anticipation there’ll be a pre-festival invite-only warm up show on the Soho House White City roof terrace on 12th July, with special guests to be announced.
Dabieh will also be executive producing a Cloud X Festival album involving artists on the lineup. The album camp will take place at Cloud X Institute, the new three-story building acquired by the entertainment company to create a physical space for recording, photography and co-working.
Prior to announcing the lineup, the Cloud X team released 500 Cloud X Community tickets on Monday 29th April at 10am, which sold out in 4 hours.
