Arena Group has launched Arena Showblock Seating, a new product that combines Arena’s grandstands with Showblock’s premier modular structures to create a fully integrated product designed to maximise the potential of event infrastructure.
By integrating bespoke areas within the grandstands, organisers have the opportunity to create exclusive spaces and elevated viewing decks without requiring permanent infrastructure. Arena says that the product “promises a premium look and feel, while maintaining the rapid deployment and flexibility of Showblock’s modular structures.”
Options are available for premium hospitality areas, private lounges, bars and bespoke seating areas, and layouts are customisable to suit client and sponsor needs.
By integrating seating with Showblock structures, Arena expands its offering to support a wide range of event formats, from premium hospitality to general admission. The company says this development reflects “a broader shift towards more integrated, multi-functional event and non-event environments, where flexibility and efficiency are key, as Arena responds to the changing needs of clients across sport, live events and temporary venues.”
Terry Smith, Managing Director EMEA of Arena Seating, said: “Arena Showblock Seating forms an important part of our core offering, combining Arena grandstands with Showblock structures to transform underutilised space into high-value, revenue-generating environments within a single footprint. A strong example of how we’re continuing to bring smarter, more integrated solutions to the market.”
