Dancefloor Pro, a purpose-built platform designed to “empower promoters and venue operators,” has launched to the public.
The service acts as a dedicated ticketing hub for dance music promoters, and will provide marketing support, community building tools and “everything required to foster strong bonds and develop loyal, long-term superfans,” for promoters, Dancefloor Pro tells Festival Insights.
The service is founded by DJ and former DICE engineer Ben King, and was developed in collaboration with promoters to “solve the many real-world challenges they face,” the company says.
The platform gives promoters access to a suite of tools to manage every stage of their event, from initial planning and announcement communications, to selling tickets and optimising marketing campaigns.
The service also offers insight into post-event feedback and ‘Promoter Following’, that will allow attendees to be notified about future events and help promoters build a dedicated fanbase.
Ben King, Dancefloor Pro, says: “Existing platforms have been letting independent promoters down. Organic discovery is nonexistent and the requirement to ‘boost’ events has turned them into pay-to-play destinations.
We’re launching Dancefloor Pro to put promoters first, highlighting their events with personalised recommendations for users, and giving them all the tools they need to make their event a success – going beyond just ticketing with dedicated features for growing a community and maximising marketing efforts.”
