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    ‘You have to box clever’: Mustard Media’s Sian Bennett on how festivals can thrive through data

    February 25, 2026

    Finally, some good news in the UK…at least when it comes to our events industry.…

    Insights

    ‘If you’re good people to work with people will want to work with you’: Shambala Festival on the importance of festival community

    February 3, 2026

    Shambala Festival is a UK festival success story. At least in all the obvious usual…

    Insights

    ‘Fans don’t just want music. They want scenes, experiences, and identity’: Michael Adex on how festivals can help break new artists

    December 16, 2025

    The NQ founder and CEO tells us all about his new partnership with global dance titans Creamfields.

    Interviews

    ‘Community is key’: four insights from Future of Festivals CEO Robert Stolt

    November 25, 2025

    It’s hard to predict the future, but some of us can try. For the festival…

    Insights

    Bottle service and banging toilets: the VIP-ification of music festivals

    November 18, 2025

    I’m sat on a crisp white sofa overlooking a stream of pristine men, women and…

    Insights

    ‘We can book risks’: how Pitchfork London turns online influence into live experiences

    September 30, 2025

    For decades, Pitchfork has acted as a music tastemaker for generations of fans. Whether it’s…

    Insights

    ‘You can always get better’: Way Out West’s Filip Hiltmann on making major festivals sustainable

    September 2, 2025

    Sweden’s Way Out West may have been able to rest on its laurels as a…

    Interviews

    Interview: the International Festival Forum’s Greg Parmley on the future of festival booking

    August 19, 2025

    The festival season may be soon coming to a close, but that doesn’t mean the…

    Interviews

    ‘The key is to keep refreshing the festival’: six insights we learned from Sziget Festival’s Chief Brand Officer, Tomas Loeffen

    June 19, 2025

    Few major festivals have come from such humble beginnings as Budapest’s Sziget Festival. What started…

    Interviews

    Vikram Gudi: why the music industry needs greater South Asian representation

    June 9, 2025

    Vikram Gudi has made his name in the music industry in quite untraditional ways. He…

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