Mustard Media, the award-winning festival and events marketing agency, and Easol, the game-changing experience commerce platform, have joined forces to curate an afternoon of panel discussions to share insights and learnings from 2022 and plan for success in 2023. Experts from Mustard Media and Easol will be speaking, as well as representatives from elrow, Afro Nation, Rolling Loud, Defected, AMP Lost & Found, Sonus, Exit, Fly Events and more. Discussions will focus on reflecting on 2022, and how to plan for success in 2023. Panels will explore paid media strategy, budget management, marketing tactics and ticket-selling strategies. With industry experts…
Author: Andy Lenthall
One of the new wave of companies offering Web 3 based solutions to the festival market is EventsFrame. We asked their head, Pavel Helstyn to outline the advanteges of utilising NFT Ticketing: How can NFT tickets be used across live sporting events, music festivals, conferences and for selling merchandise? What does this mean for the future of live events? We are at a very exciting moment when the industry is discovering the true potential of NFTs. This is going to be a continuous process that will take several years as our society keeps shifting more and more aspects of life…
The Roadie Cookbook has raised thousands for Mental Health First Aid (MHFA) training for professional touring crew. The Roadie Cookbook was curated during the first lockdown by Production Manager Nick Gosling and industry friends Production Coordinator Julie Cotton, Band Assistant Athena Caramitsos, Backline Tech Rich House and industry publicist Kel Murray. The unique book showcases a collection of 50 recipes, anecdotes and advice from seasoned touring professionals working at all levels. It features contributors who have toured with Dolly Parton, Bryan Ferry, Chemical Brothers, Kylie Minogue – the list goes on. Today, on World Mental Health Day, the friends can…
With just under two weeks to go until the Summit, all of the sessions and speakers, including thought leaders, industry experts and policy makers are confirmed. They will be sharing their insights, to inform and inspire outdoor event sustainability action, at an information filled, free to attend event. Read and download the full programme on the Vision 2025 website with full speaker information and bio’s. Hosting the day, Vision: 2025 steering Group Member Graham Brown comments: “I’m excited by the launch of new resources and the range of speakers at this years’ summit. Future Festival Tools and The Green Events…
With a full-on return, working on a multitude of the UK’s largest and most popular major outdoor music events and festivals this summer has been no small feat. For CTUK it has been no different to any other supplier, it has taken a hard-working and dedicated team of skilled people to make it all happen. The success of these events wouldn’t be possible without the incredible team behind the technology. MAY marked the start of festival season for Creative Technology’s audio team with the return of The Great Escape Festival, followed by BBC Radio 1’s Big Weekend in Coventry, delivering…
BST Hyde Park returned in 2022 boasting a stellar line-up. Among the festival’s highlights were two back-to-back headline sets from grunge royalty Pearl Jam, which saw 100,000 fans gather across two nights in July. Although the band travels the world with their Rat Sound Systems stage package in tow, Britannia Row Productions was called in to provide audio support for their European run, which included the huge headline shows in Hyde Park. “I’ve been working with Account Manager / Company Director Lez Dwight and Brit Row for over a decade now, and they’re truly one of my go-to vendors,” says…
Adding to the growing number of examples of Web 3 integration in customer experience, LG Electronics Business Solutions (LG) has announced a global partnership with Portuguese-based Non-Fungible Token (NFT) platform Fr0ntier X to deliver world-leading interactive NFT integrations and experiences on LG webOS Smart Signage. This partnership is built around Fr0ntierX’s suite of software solutions and its unique application that allows for secure authentication of NFT’s on-screen. This enables a new class of possibilities for brands, events, festivals and users to explore while maximizing NFT utility. NFT demand and market growth continues to rise at an astonishing rate and the…
Each year ESNS highlights the best emerging acts from a different European country. This year ESNS focuses on Spain. ESNS proudly presents Focus on Spain in close collaboration with The Spanish Wave and regions of Spain like Andalucia, Basque Country, Balearics, Catalonia, Galicia, Madrid, Murcia, Valencia and Navarra. It is all about bringing the freshest Spanish talent to the ESNS stages and put these in front of a professional audience, media and music lovers. Focus on Spain includes showcases of a large selection of Spanish acts, from different parts of the country, and different genres that are “hot” in Spain…
Wide Awake Festival, situated in London’s Brockwell Park, has announced an incredible first wave of acts for 2023. Taking place on May 27th 2023 the festival will see the likes of Erol Alkan, A Place To Bury Strangers, Arooj Aftab, Habibi Funk, Sunset Rollercoaster, Gilla Band, Lebanon Hanover, Osees, Ty Segall, Glass Beams, Madmadmad and Σstella perform, plus many more TBA. Brought to life by some of Field Day’s original founders, Bad Vibrations, LNZRT and the creators behind some of London’s most iconic, small music venues: MOTH Club and The Shacklewell Arms this festival has been consummated through an adoration…
We speak to Moga Festival co-founder Matthieu Corosine about how it all came about, the nomadic nature of the series, the musical vibe, aims, and much more. Moga Festival was born in Essaouira, Morocco, but has since produced a second event which is just as widely loved in Portugal, with a third location in Senegal set for 2023. Next up though is the original event in Morocco from September 28 to October 2, 2022. Moga events are the ideal for digital and festival nomads, and encompass music, culture, food, wellness, sun and surf. They offer tasteful lineups of talents across…