The average festivalgoer walks over four miles a day, makes more than three trips to food and drink outlets and spends 45 minutes in sponsor activations. That’s according to analysis Festival Insights has been given exclusive access to by Crowd Connected, whose ground-breaking location intelligence software Colocator was used at over 50 festivals in 2017. By embedding its software into the official mobile app for an event, Crowd Connected accurately and reliably maps the crowd’s movement, which enables event organisers to better monitor, measure and engage with attendees. James Cobb, CEO of Crowd Connected, said: “We harvested, processed and analysed…
Author: Festival Insights
Kim Owens is the founding editor of Kaffeine Buzz, a veteran technology and entertainment journalist, and a marketing consultant with over two decades of expertise in delivering branding and content strategy services to a variety of clients. Having researched the live events industry in both the UK and US, Kim continues to publish in-depth reports, case studies, and articles on consumer behaviour and branding, event technology, sponsorships, streaming content, emerging technologies like VR / 360 and AR, and how technologies like blockchain are transforming the entertainment industry. Kim has presented her findings and led discussions on these topics at SXSW,…
The UK Festival Awards held its 14th edition on November 30 at Troxy, London. The sold out ceremony saw hundreds of the UK’s key organisers and suppliers come together to celebrate the collective successes of the nation’s live events industry over the course of the last year. With over 400 applications received and more votes than ever before, this was the event’s most competitive and illustrious edition to date. Now without further ado, here are the winners… BEST MAJOR FESTIVAL In association with Ticketmaster Latitude Festival BEST MEDIUM-SIZED FESTIVAL In association with Peppermint Bars End of the Road BEST SMALL…
UK: Belfast’s AVA Festival and Conference has announced details for its fourth edition, set to take place from June 1 – 3 2018. True to form for the techno-centric event, cutting edge international heavyweights will join grassroots talent in a former B&Q warehouse, now known at S13 Warehouse, in the heart of the city. For 2018, three stages become four, with a new addition making its debut. Plus, Boiler Room will return to take its legendary AVA stage partnership to the next level, by upping the broadcast to a two-day live stream. AVA’s Boiler Room stage is a festival highlight…
UK: Festicket, the world’s largest online festival travel platform, has announced an integration partnership with Eventbrite, the world’s largest provider of ticketing and event technologies, to keep making international festival travel more accessible than ever before. The collaboration will establish a seamless process for Eventbrite clients to select from thousands of Festicket’s accommodation and travel options, enabling them to create the best festival experiences for their fans. Alongside this, the relationship will also boost the choice available for Festicket customers, further growing its roster of 1000+ festivals worldwide, all the way from huge EDM weekends to intimate indie showcases. Zack…
UK: Leftfield and RAM Records are the first names to be announced for Arcadia’s 10th anniversary festival, set to be held at Queen Elizabeth Park in London from May 5 – 6 2018. The two-day event, which celebrates the performance art collective’s 10th anniversary, will see a different musical identity on each day while Arcadia’sfamed Metamorphosis show is performed on both nights. May 5 will see house and techno as the primary musical focus, with Leftfield as the first artists to be announced. They will be performing a live selection from their back catalogue of hits from the iconic Leftism…
Kim Owens is the founding editor of Kaffeine Buzz, a veteran technology and entertainment journalist, and a marketing consultant with over two decades of expertise in delivering branding and content strategy services to a variety of clients. Having researched the live events industry in both the UK and US, Kim continues to publish in-depth reports, case studies, and articles on consumer behaviour and branding, event technology, sponsorships, streaming content, emerging technologies like VR / 360 and AR, and how technologies like blockchain are transforming the entertainment industry. Kim has presented her findings and led discussions on these topics at SXSW,…
UK: The live events and experiential agency WRG has hired a Senior Health and Safety Advisor, Alex Wood, to provide dedicated resource across parent company The Creative Engagement Group. Formerly Senior Health and Safety Advisor for event agency Imagination – where he worked with Shell, Ford and Jaguar Land Rover – Alex Wood will audit current processes and streamline them across the group ensuring a high-quality and consistent approach. Wood’s role will also involve working with WRG and The Creative Engagement Group’s suppliers to ensure a robust supply chain. The new role will report to Director of Operations Tim Williams.…
UK: The not-for-profit festival sustainability group Powerful Thinking is calling on event organisers to take part in the annual Festival Industry Green Survey 2017. The survey will help Powerful Thinking track the industry’s progress towards more sustainable events, and to gain greater understanding of the challenges festival organisers faced this year so that they can direct their research and create resources to help move toward more sustainable practices next year. All participants in the survey have the chance of winning a free delegate pass to the Greener Events and Innovations Conference 2017. The survey is anonymous, takes five minutes and…
UK: The face value reseller Twickets has become integrated with leading event technology platform Eventbrite. The partnership, live in the UK, Australia and New Zealand, where Twickets has recently launched its service, will allow event promoters to opt in to the Twickets service, giving customers the option to buy and sell spare tickets at face value and discouraging overpriced tickets being sold on unauthorised sites. Having purchased a ticket on Eventbrite, ticket holders who can no longer attend an event will now be able to list tickets on Twickets by logging into their Eventbrite account within the Twickets platform. Once…