Insider Insights

Insider Insights

Communicating Costs and Being Accountable to Your Audience

Joel Smith is the Activities & Development Officer at University of Manchester Students’ Union. In his role he oversees Pangaea Festival, a one night student-only festival in its 11th year. Pangaea Festival is the largest...

It’s Not Easy Being Green – Advice on Transitioning Towards Sustainability

Anne Jensen is the head of marketing and communications at Denmark's NorthSide Festival. The organisation also promotes Tinderbox Festival and recently announced Haven KBH. As part of the management team at NorthSide, Jensen has...


The Importance of Supporting Experimental Artists

Sally Golding is an artist and curator who has run experimental audiovisual, sound art and performance events in both Australia and the UK, as well as having presented curatorial programmes and her own performances...

Can the Luxury Festival Truly Exist?

Georgia Black is the owner of Littlegig, a boutique festival just outside Cape Town, South Africa. Here she examines the trend of festivals increasingly trying to appeal to the well-heeled, top end of the...

The Story of Stax Creations

Nathaniel Hanna is the Managing Director of Stax Creations. After studying Visual Communication at the Birmingham School of Architecture and Design, he took his expertise into the third dimension in 2014 by founding Stax...

Festivals Should Spend Less on PR and More on Original Content

Black Circle Media is an LA-based creative agency founded by British journalists Ross Gardiner and Jemayel Khawaja. Their clients include Electric Zoo, Oasis Festival, We Are FSTVL, Looptopia, and Red Bull, and their writing...

The Future is Now: How Blockchain is Already Transforming the Music Industry

Jason Robert is the co-founder and CEO of HelloSugoi. In June 2017, he launched the world's first blockchain-based event ticketing platform. He is also the co-founder of the popular 'Real World Blockchain' Meetup. As...

What Us Young People Are Learning About Festival Production from Roundhouse Rising

Rachel Santa Cruz is a third year Marketing and PR student from Miami who has been living in London for three years. She first got involved with the Roundhouse in 2016 when she participated...

Harnessing Technology to Find and Keep Sponsors

Marino Fresch is the Marketing Director of UK & Ireland at primary ticketing agent Eventbrite. He is an experienced online marketer and e-commerce professional with over 15 years' experience defining marketing and web strategies,...

From Club Night to Festival

Fred Letts founded Percolate in 2012 with a group of his best friends. He ran the club nights on the side of his advertising job until 2014, when he left to pursue a career...