Justin Isles is the Director of The Events Structure, a specialist company in the provision of structures to support events, roadshows and pop-up retail. The sun has finally found its way to the UK and festival season is in full swing. For businesses, this can be a great opportunity for showcasing their brands – providing exciting platforms from which they can promote their services, increase sales and encourage loyalty. While festivals offer a unique marketing channel and allow brands to break down the business-consumer barrier, exactly how can you use a festival to promote your business? In today’s post, we’re…
Author: Festival Insights
EUROPE: The music and arts cruise festival Shipsomnia has unveiled its next global edition, scheduled to embark on a Mediterranean round trip between Barcelona, Ibiza and Sête from June 14 – 18 2017. Having impressed fans with its sold out inaugural chapter, ‘The Search for Lost Rhythms’, which travelled from Singapore to a private island in Phuket this past January – Shipsomnia is now equipped with an all new ship for the debut of its new chapter, ‘Tale of the Kraken’. Earning a reputation from international media as ‘the mother of all floating festivals’, the five-day and four-night immersive vacation…
UK: Fan to fan ticket exchange Twickets has agreed a deal with the specialist entertainment retailer Fopp to enable music fans to drop and collect gig and festival tickets in-store. The new service – aptly titled Drop & Collect – enables buyers and sellers to exchange tickets in their own time, providing those listing a ticket with an innovative and convenient way to deliver. Customers will receive a text alert and email once tickets are ready for collection, with a £2.50 handling charge applied per transaction. The new service has gone live at central Manchester’s Fopp store on Brown Street,…
GERMANY: Robe lighting was a technical partner in the 2016 MIRA Digital Arts Festival, staged for the first time in Berlin. The event focuses on the intersection between electronic music and live visuals, and presents a selection of invigorating collaborations, special projects and the opportunity for artists working in all areas of music and visual arts to collaborate. Lighting designers Alexandr Letcius and Alexandr Sinitsa from the Russian based Tundra Collective utilised 34 x Pointes and 10 x Robe Strobes for their large scale sound and lighting sculpture, ‘Hyperjump’ – presented in Recording Hall 2 of the Kultursaal Funkhaus which…
UK: Crowd management and event security specialist Showsec has been praised for the mouldable, customer-focused approach that has contributed to the success of Bloodstock – the United Kingdom’s largest dedicated heavy metal festival. Founded and organised by the Gregory family, Bloodstock Open Air attracts almost 15,000 heavy metal fans to the grounds of Catton Hall each year. This year’s line-up featured headline acts Twisted Sister, Mastodon and Slayer over the three days. “Bloodstock is like a big family gathering each year and Showsec have certainly added to that great sense of togetherness,” said Adam Gregory, one of the festival directors.…
CANADA: The competitive and logistical demands of the modern festival market have driven festivals to a whole new level of professionalisation when it comes to planning and managing events. In an effort to explore this trend, festival management software outfit Marcato have released a new video. “There’s a lot of demand for unique experiences,” said Marcato CEO Darren Gallop. “Where people can go out and experience art, music, culture, food, sport, wine, or beer – all of which formulate an opportunity for an incredible event.” “If you mess something up, it’s a whole year before you get the opportunity to…
USA: Through an integrated sponsorship agreement, IdentoGO, the US leader in innovative identity solutions and the creator of the technology behind TSA Pre✓, is partnering with entertainment giant Live Nation to provide music fans additional opportunities to sign up for TSA Pre✓ at select festivals and concerts. IdentoGO is also rolling out a new Fast Pass by IdentoGO programme, which will give TSA Pre✓ members a convenient expedited entry lane at select Live Nation festivals and shows, as well as normal airport benefits. The partnership will kick off on July 29 at Watershed Festival in Quincy, WA. IdentoGO will run…
GERMANY: Leading loudspeaker manufacturer d&b audiotechnik has announced the creation of a new advisory board which has been appointed to support the strategy implementation process at d&b. Areas of focus include the continuation of the internationalisation process, strengthening of the segment strategy with particular attention devoted to installed applications, and structural company development on the growth trajectory path. d&b has appointed a number of high calibre professionals from both inside and outside the industry to form the new advisory board. Occupying the role of chairman and supporting the overall company strategy development and implementation is Dr. Rolf Hagemann, ex-CFO and…
NETHERLANDS: European showcase event Eurosonic Noorderslag is getting ready for its most dynamic and varied edition to date. The event takes place from January 11 – 14 2017, in Groningen, and features four days and nights of live music, conferences, networking and innovation. Over its 30 year history, Eurosonic Noorderslag has consolidated its position as the stand-out get together for the European live music industry, while expanding in the fields of digital business and live music innovation. Dedicated to the better circulation of European music, Eurosonic Noorderslag has a proven track record for helping break new artists on the international…
UK: U+I Think and Sound Diplomacy have announced Sound Development, the first-ever conference to bring together the property development sector with the music and creative industries. It will explore stronger and better strategies to develop and champion better spaces and places. The conference will feature leading thinkers across property development, the public sector and the music and creative industries, championing cases of successful music-led economic and cultural development(s). From London to Amsterdam, Toronto to Berlin and Kunming to Cape Town, music-led development is improving new builds, regeneration and town centre developments. The conference will explore how music has supported residential,…