Insider Insights

Insider Insights

The European Festival Market Report 2017

Festival Insights and the Festival Awards are proud to release the European Festival Market Report 2017, an in-depth examination of consumer demographics, preferences and behaviour based on research undertaken during October 2016. The insights...

Event Marketing: Why Promotional Materials Matter

Justin Isles is the Director of The Events Structure, a specialist company in the provision of structures to support events, roadshows and pop-up retail. The sun has finally found its way to the UK and...


Sayonara, SGP: How Secret Garden Party Created the Modern Boutique Festival

David Hillier is a freelance writer and journalist, and can be found in The Guardian, Vice, The New European and Wonderland. He specialises in music, festivals and night culture, and was named 2016 festival...

Why RFID is the Smartest Choice for Payments at Festivals

Alex Trenchard is the Founder and Festival Director of Standon Calling, a 17,000 capacity festival in Hertfordshire. Standon Calling was the first UK festival to embrace RFID technology and has continued to do so...

Narrative, Theatre and the Changing Festival Experience

Cyrus Bozorgmehr is Head of Communications at Arcadia, the pioneering performing arts and events company. His role at Arcadia spans public relations and the creative development of narratives and themes. His work as a...

Is the Licensing Act Fit for Festivals?

Andy Grimsey is a lawyer at Poppleston Allen Licensing Solicitors, the largest niche alcohol and entertainment licensing firm in the country. He co-drafted the Live Music Act 2012, was a member of the Government’s...

Advice for Running an Effective Lost Property Service

Penny Mellor has worked in the events sector for over 45 years, mainly concerned with the wellbeing of attendees and others at outdoor music events. This includes advising on, organising and managing welfare services...

Communicating Costs and Being Accountable to Your Audience

Joel Smith is the Activities & Development Officer at University of Manchester Students’ Union. In his role he oversees Pangaea Festival, a one night student-only festival in its 11th year. Pangaea Festival is the largest...

It’s Not Easy Being Green – Advice on Transitioning Towards Sustainability

Anne Jensen is the head of marketing and communications at Denmark's NorthSide Festival. The organisation also promotes Tinderbox Festival and recently announced Haven KBH. As part of the management team at NorthSide, Jensen has...

The Importance of Supporting Experimental Artists

Sally Golding is an artist and curator who has run experimental audiovisual, sound art and performance events in both Australia and the UK, as well as having presented curatorial programmes and her own performances...