Insider Insights

Insider Insights

The Secret to Cutting Queues at Festivals

Nick Hucker is CEO of Preoday, a role he has fulfilled for over a year after initially joining the company as Head of Business Development in September 2017. Prior to joining Preoday, Nick was...

Taking Live Mobile Marketing and VR Performances to a New Level

George Kapellos is Head of Marketing & Partnerships at Mativision, a Shoreditch based company that provides brands and entertainment businesses with the ability to film and broadcast in full 360˚ vision and virtual reality....


How to Make Your Campsites more Hospitable

Reece Miller is the Director of We Are FSTVL, the UK Festival Award-winning dance festival which has just added camping for its fastest selling year to date. Here he discusses how to make your...

The European Festival Market Report 2017

Festival Insights and the Festival Awards are proud to release the European Festival Market Report 2017, an in-depth examination of consumer demographics, preferences and behaviour based on research undertaken during October 2016. The insights...

How to Use Your Live Music Data to Turn a Profit

Janneke van Egmond is an editor and marketer at Eventbrite Benelux. With years of experience as an account manager in the event industry she knows what makes organisers tick (and what keeps them awake...

Event Marketing: Why Promotional Materials Matter

Justin Isles is the Director of The Events Structure, a specialist company in the provision of structures to support events, roadshows and pop-up retail. The sun has finally found its way to the UK and...

Sayonara, SGP: How Secret Garden Party Created the Modern Boutique Festival

David Hillier is a freelance writer and journalist, and can be found in The Guardian, Vice, The New European and Wonderland. He specialises in music, festivals and night culture, and was named 2016 festival...

Why RFID is the Smartest Choice for Payments at Festivals

Alex Trenchard is the Founder and Festival Director of Standon Calling, a 17,000 capacity festival in Hertfordshire. Standon Calling was the first UK festival to embrace RFID technology and has continued to do so...

Narrative, Theatre and the Changing Festival Experience

Cyrus Bozorgmehr is Head of Communications at Arcadia, the pioneering performing arts and events company. His role at Arcadia spans public relations and the creative development of narratives and themes. His work as a...

Is the Licensing Act Fit for Festivals?

Andy Grimsey is a lawyer at Poppleston Allen Licensing Solicitors, the largest niche alcohol and entertainment licensing firm in the country. He co-drafted the Live Music Act 2012, was a member of the Government’s...