Increasing Ticket Sales by Reducing Online Ad Spend
Steve Jenner, TagMix’s Director of Festivals, posits that the universal reliance on paid online advertising is a relic that's costing events more than it's saving. He points to a pioneering wave of marketers who...
RFID for Festivals and Events: Top 10 Myths Busted
A seasoned concert promoter and live event professional, Serge Grimaux has promoted thousands of events across three continents over a 40-year career, including 25 years within the ticketing industry. Serge is the founder of...
The Future of Event Tech
Shane Mansfield has worked in online marketing for the last 10 years, with seven of those being in events related industries. He has worked in both business-to-consumer and business-to-business environments with a focus on...
How to Use Your Live Music Data to Turn a Profit
Janneke van Egmond is an editor and marketer at Eventbrite Benelux. With years of experience as an account manager in the event industry she knows what makes organisers tick (and what keeps them awake...
The Bearded Theory Festival School – Education Without Walls
Since its first edition 10 years ago, Sally Booth has held various roles with Bearded Theory Festival – from site manager to artist liaison and PR. As a qualified lecturer, Booth currently spearheads Bearded...
